FASHION behemoth LVMH, which owns Louis Vuitton and Marc Jacobs, is making a new foray into the hotel business. The luxury conglomerate has created LVMH Hotel Management to "oversee the group's activities in the luxury hotel sector" and to "maximise the value of its brands," WWD reports.
The first LVMH Cheval Blanc hotel opened in French ski resort Courcheval in 2006, but this move marks the brand's intentions to expand and develop the hospitality aspect of its business. Designer labels including Missoni, Giorgio Armani, Christian Lacroix, Ralph Lauren and Moschino already boast hotels as part of their portfolio.
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