US lingerie giant Victoria's Secret has confirmed that it will open its first UK store in 2012. The shop will be located on the "prestigious corner of New Bond Street and Brook Street," says the lingerie company's owner Limited Brands. It joins other US import Abercrombie & Fitch, which is situated just a few streets away and has seen immense popularity since it opened in 2007.
The brand, famous for its annual fashion show and team of Angels which currently includes Rosie Huntington-WhiteleY and Miranda Kerr, had previously been looking at locations on nearby Regent Street, but decided on the 16,500 sq ft New Bond Street store thanks to its size.